Accelica
Goal:
Delivering a complete range of IT outsourcing services, Accelica sought a cohesive look and feel for its marketing collateral and Web site content.
Solution:
O’Grady developed data sheets, Web site content and sales presentations, detailing Accelica’s breadth of services and technical expertise.
Result:
Simplified messaging and clean design drove home the benefits of working with Accelica. Accelica was subsequently purchased by OpSource, Inc. in November of 2002.
Third Voice
Goal:
Entering the market with a new form of WebAnnotation software, Third Voice needed to create a strong industry buzz amongst the clatter of the dot com boom.
Solution:
O’Grady set the tone with a launch party for industry press and analysts, managing every aspect from invite design to party-night details. Personal invitations were sent to top industry influencers, and all key press were pre-briefed and held under embargo prior to the event.
Result:
Third Voice received world-wide acclaim, collecting thousands of press hits and international press coverage in publications such as The Wall Street Journal, Time, Fortune, and Forbes. Third Voice was also named a Fortune “Cool" Company and a "Company to Watch" by Red Herring.
Alexander Communications
Goal:
A public relations agency serving multiple high-profile information technology companies, Alexander Communications needed to facilitate introductions between its clients and top media and industry influencers.
Solution:
O’Grady planned and hosted dozens of media-client receptions in conjunction with key industry events such as Comdex, Internet World and E3 throughout the United States and Europe.
Result:
These events often attracted more than 100 guests and encouraged many one-on-one relations between top media influencers and client executives, leading to positive press coverage for many of the participating client companies.
